Blue Star UAE Distributor Workshop with CTC: Driving Collaboration and Growth

As a leading AC manufacturer in the Middle East, Blue Star continues to focus on building strong distributor partnerships to support evolving climate control needs across the region. As part of this commitment, Blue Star conducted a distributor workshop in the UAE on 26th November in collaboration with its valued partner, CTC. The workshop brought together teams from both organizations for a focused and engaging interaction aimed at collaboration, knowledge sharing, and alignment with regional market requirements.

The sessions enabled open and practical discussions on key market challenges, operational pain points, and climate control solutions relevant to the UAE and Middle East markets. Through clear conversations and short planning discussions, both teams shared insights, aligned on priorities, and explored ways to improve efficiency, responsiveness, and customer satisfaction. The workshop highlighted Blue Star’s approach as a trusted AC manufacturer in the Middle East, working closely with partners to deliver reliable, energy-efficient, and market-specific climate control solutions.

Alongside the business discussions, the workshop also included interactive games and engagement activities that added energy and encouraged team participation. These sessions created a relaxed and collaborative environment, with surprise gifts presented to the winners, making the day both productive and enjoyable for all participants.

Blue Star sincerely thanks the entire CTC team for their active participation and enthusiasm. Such initiatives reflect Blue Star’s continued focus on strengthening partnerships in the Middle East and working together to deliver effective, sustainable, and customer-focused climate control solutions across the region.